25 Words That Will Make You Seem Bland, Useless, Stale, Dime-a-Dozen, Washed-Up and Otherwise Uninteresting, Unimportant and Not Worth Paying Attention To
If you want to stand out, feel fresh, appear interesting and get noticed…
…then you’ve got to use language that stands out, feels fresh, is interesting and gets noticed.
This is common sense, but of course, it’s easier said than done. It’s tempting to use the first words that come to your mind, but usually?
Those are the last words that’ll make you stand out in anyone else’s.
This is why good copywriting is so important.
The cutsey, overused, cliché phrases have gotta go.
Ditto this shitty coffee.
WHY AM I STILL DRINKING SHITTY COFFEE?
25 TOXIC, DEADLY, CALAMITOUS WORDS THAT WILL MAKE YOU SEEM BLAND, USELESS, TRITE, MILDEWED, STALE, DIME-A-DOZEN, WASHED-UP AND OTHERWISE UNINTERESTING, UNIMPORTANT AND NOT WORTH PAYING ATTENTION TO.
6. Rock (out) (on) (your world) (etc.)
7. Fempreneur (This one’s for you, J.)
10. Luminary (seriously?)
15. Kick ass
17. Insanely ________.
18. Ridiculously ________.
20. Rocket science
23. Bucket list
Please. If nothing else, ditch newsletter. This is a plea. A petition. And maybe even a prayer. Nobody is chomping at the bit to sign up for anybody’s “newsletter.” I’m not saying not to send (an incredibly well-thought out + useful one) – I’m saying that this is not the language that gets results.
And language is everything.
She's the creator of Brandgasm 101, a DIY kit for design & copywriting your website, THE Small Business Bodyguard, the world's most entertaining legal resource for online business, & Life Hooky Worldwide , a worldwide retreat company for overworked business owners, and, gained notable attention in 2011 for her 97 in ‘11 experiment, designed to demonstrate week-by-week how the everyday service provider could go from $0 to $97,000+ in revenue in a year or less using nothing more than a blog as a marketing tool. (It worked and the experiment closed out at $103,000.)