Remember the first time you had a sleepover, (not that kind), and played the tried-and-true game of Two truths and a Lie? Well get ready. Because we’re going there.
Truth: Companies with personality make more money/cash/dinero than cut-and-dry drones.
And copywriting is hands-down the best way to show off your little somethin’ somethin’ that will make clients, customers & your landlord swoon.
Because every single word tied to your brand/company/pocketbook is an opportunity.
An opportunity to forge a connection where there wasn’t one before.
An opportunity to make the very first impression that’s perfect for you.
And an opportunity to scooch up a little closer to your market and make ‘em think something about you.
Whether what they think is good or bad–both will help you get ahead.
Usually businesses try to do the opposite–blend in–because they don’t want people having “opinions” about them.
Little do they know the alternative is far, far worse.
Truth: You know you have to differentiate yourself from everyone else.
But even the word differentiate makes you break out in hives.
It’s not about being unique.
It’s about finding a unique way to tell your story.
Lucky for you, this is what we’re all about; distilling your ideas into morsels of undiluted impressiveness, perfectly honed to make clients ache with that need to click. To subscribe. To buy.
Because when you find a unique way to tell your story?
You might still have competitors, but you’ll eliminate the competition.
Lie: We always wear pants while working.
We’d never actually lie to you.
*Looks around innocently.*
Want to have us write copy for you–and set you approximately 16,298 miles ahead of your competition? (And the sea of cotton-ball dry, eye-roll inducing websites?) See below. We’re here to help. And set things on fire. You know–the usual.
Option 1: The Basics Package: Must-Have, Non-Negotiable Web Copy For Your Site
ALL OF THE BELOW INCLUDED. YOUR PANTS WILL LIGHT ON FIRE THEREAFTER. NOTE: COULD BE EMBARRASSING.
:: Hell Yes Homepage Copy
:: The Do-Or-Die About Page (Including Your Company Bio and Yours)
:: Read ‘Em And Weep Services List Page
:: This-is-how-we-roll Philosophy Page
:: Wild Card
Some ideas for a Wild Card Page: Top 10 Reasons to Work With Me/Other Top 10 List, FAQ page (written with just the right spin), Start Here Page, Affiliates Info Page, In The News/Media, The Fine Print (rules/regulations/restrictions), Contact Us (with a must-do call to action), Landing Page (separate from home page), or something else. We’ve even done copy for things like email templates for business owners who want to sound more personable when they respond to inquiries. Whatever you need! With the exception of long form sales pages, of course, which you’ll find in Option 2 & Option 3.
Note: Not quite fitting the bill? Need something else? Any page can be substituted for a wild card page of your choice. The pages we write for you are flexible; these are just suggestions, as they’re commonly the most-needed pages for small business owners. But whatever it is you need, you’ve got 5 with this package, with the exception of long form sales pages, so fill out the inquiry form below and say hi. We’re flexible! Well, not yoga flexible, but you know what we mean.
Option 2: The Full Package
THE END-TO-END, WE’VE-GOT-YOU-COVERED, EVERYTHING-YOU-NEED FOR MAJOR RETURN ON INVESTMENT–INCLUDING VACATION MONEY FOR YOU TO SASHAY OFF TO FIJI…SPRINKLED RIGHT ON TOP.
:: 5 pages of standard web copy. Think: About page, homepage, service page, philosophy page, “what this is” page, or whatever you need most – your pick.
:: 4 promo blurbs of your choice. Think: Opt-in, teaser copy, twitter profile, one-liner for an ad, etc.
:: 1 long form sales page. Think: That stand alone program, product or service that’s sort of expensive and you need a whole page to get all the details out because you need your customers to push the “buy now” button. Or call you up and set an appointment. Bottom line: You want them to spend money with you. And you need to ensure they will.
:: 3 autoresponders. Think: What you send out as soon as someone opts in…so you make a killer first impression.
:: 1 introductory sales letter/email. Think: What to send to prospective clients you’ve got your eye on…to make ‘em fall over themselves to want to do business with you.
:: Piece of copy at your discretion. What do you need most to make this work?
*Note: If you do not need one of these pieces, but still like the full package option, fill out the inquiry form and let us know what you’re thinking. We’re flexible and happy to accommodate you as best we can.
Option 3: Just a Sales Page
BECAUSE SOMETIMES, YOU’VE POURED ALL OF YOUR SWEAT AND BLOOD AND TEARS AND WHISKEY INTO A PROJECT, AND THE WORST THING THAT COULD HAPPEN IS AFTER ALL THAT WORK, NO ONE BUYS IT. DON’T WORRY. WE’VE GOT YOUR BACK. AND A NEW FLASK.
:: A sales page for that program, that service, that book, that retreat, or something else that requires all sorts of sections like what it is, why anyone cares, who it’s for, how much it costs, what’s included and more–ultimately, compelling them to click the buy button, make the reservation, call you up, and/or spend the money with YOU. This page makes all the difference. This page will make or break you. But when you write it with us? It’s definitely going to be the former.
Option 4: Ghostwriting
HOW CAN WE MAKE YOU THE ONE WHO STOLE THE SHOW? HERE ARE SOME OPTIONS. OR, IF YOU’VE GOT ANOTHER SERIOUS CONTENT NEED, PROPOSE IT! DIAMONDS NOT NECESSARY.
$2,000 – $5,000 – Length and fee negotiable
:: Lead Magnet
:: Holy-Smokes-I’m-Going-To-Blow-My-Talk. My Career. My Life. And Every Future Opportunity. (Except don’t worry. You won’t.)
:: process ::
Send us an email! We used to use fancy inquiry forms, until we realized some times there were glitches and sometimes we weren’t hearing from our customers, and obviously we want to hear from you. So, step one is to send an email to firstname.lastname@example.org (remember, .org), with the subject line COPYWRITING INQUIRY, and please include the following information:
:: Who you are & what you do
:: Which package you’re interested in
:: How we can help you best
:: Bonus: Your favorite thing in the whole wide world. Because we’re personal like that.
Meredith, our right hand scheduling maven, will contact you back on the double. From there, we’ll talk to you about what you’ve got up your sleeve, exchange a few jokes, and then determine your dedicated project timeline. We work with clients in two week bursts, so you’ll have your very own dedicated time with our full attention. We’ll start on a Monday, work together that first week on understanding your project and developing some first drafts, and then take all of the second week to talk more with you, perform edits, make revisions, and polish everything into your final deliverables. You’ll submit payment in full, via credit card, Paypal or Google Checkout, to hold your dedicated project time. If for any reason, between now and your kick-off date, something goes wrong and we won’t be able to begin our work together, your payment is 100% refundable.
You’ll be sent a link to our client intake form. (Cue mystery-laden background music.) Once we get it back from you, this is what we analyze, initially, to see what information is still missing, and what information we need to best do our jobs before your project gets started.
On your agreed upon project kick-off day, Ash and the team will be in touch first thing in the morning (CST), and they’ll spend the first couple of days luxuriating in everything YOU. From research to stalking, and really digging in deep. From that point forward, you’ll be communicating with the team via email to make sure everything is understood – and we mean everything – about your project in order to write most effectively. (Also, the reason why we love written documentation so much is because it’s nice and easy for us to reference throughout your project, and make sure your project isn’t held up for any silly reasons like, oh, we forgot a detail you mentioned over the phone.)
Thereafter, we’ll work together for about two weeks, developing and perfecting your copy, ultimately sending over the final deliverables to you by the following Friday.
***Email us at email@example.com to inquire!***
:: select client samples ::
Gala Darling: A list blogger Gala Darling has worked with everyone from Mary-Kate and Ashley Olsen to Starbucks, and has been featured in The New York Times, New Zealand Herald, Teen Vogue, New York Post, Elle, Cosmopolitan, Time Out New York, Sydney Morning Herald, The Daily Telegraph, Next, Cleo, Girlfriend, The Age and Sunday Herald Sun, as well as on CBS and ABC News, among others. She has spoken at TEDxCMU, SXSW, Independent Fashion Bloggers, Altitude Design Summit, Social Media Week, and many schools. We’re currently working with Gala Darling on some up and coming projects, including her Blogcademy–you can review one piece of sample copy here. Gala’s first response to her new copy? “ASH. These notes — and your rework — are FUCKING AMAZING. Holy shit. Thank you so much — this is exactly what we wanted to convey, it just took you to pull it out of us! Man, you’re good. Fuck!” Precisely the reaction we were going for. Wink.
Karen Arrington: Goodwill Ambassador to Gambia, Founder of the Miss Black USA Pageant (yeah), and World-Renowned Empowerment Expert. We not only played with her site copy (a blast)–we even worked together to craft her acceptance speech for the Woman’s Day Magazine Red Dress Awards, honoring Karen for her efforts in the fight against breast cancer. What a woman. What a client. When we wrapped Karen’s project, she wrote to say: “I’m on such a high right now from the copy you sent me, the entire experience was surprising.. from the moment I contacted you through the last piece of copy, you rock! I’m just completely blown away by the copy. I wanted it to stand out, and you blew it out the park!”
Keuka College: Keuka came to us to make their copy more appealing to their target market–students!–and have a little fun with it, too. While the copy isn’t live yet, you can view a few samples here, here and here.
The Pearl Girls: Founder India Rows hired us to develop a product description that makes you want her pearls, and her pearls only. Our philosophy? When you’ve got a “commodity” item, the best way to gain the competitive advantage? Make ‘em FEEL. And that’s just what we did, here and here.
Fresh by Sian & Stay Golden: Aussie designer Sian came to us because: “You have a hella fresh approach to the world of copywriting, and when the thought came to mind about hiring a copywriter to help me out with this, you’re the first one that came to mind. I had a look around at other ones, but they just didn’t float ma boat like you do.” Her request? I want them to be intrigued right off the bat, but I want it to be very clear what I’m selling, so in a way they know what to expect, but then keep them hooked so they’ll look around more. And like I’m selling things they didn’t even know they needed until they landed on my site.” After working with us, Sian wrote in and said: “The whole process of hiring you guys actually got me thinking about A LOT of things that I hadn’t really considered before. From the initial questionnaire to get a good d-low on my business, and what I was going to be selling, to the questions you personally asked me as we were working through the copy… Just the things like features v benefits, imagining my company as a celeb or a song & what it would be, and a few other things like that, they helped me nail down the vibe in a way that I wasn’t really expecting, which I was stoked about.”
Sugarjets Studio: Nicki came to us because, “I know you know your shit, and because I know you can write what I need to say in the voice I want it said in. I have yet to read something that you’ve written on your site that I didn’t feel was written specifically for me, so I know that if you just do what you do, you’ll do exactly what i need.” When we wrapped Nicki’s project, she emailed us and made us blush: “I’d already had a small amount of interaction with you, so I pretty much knew what to expect from you personality-wise, and you certainly didn’t disappoint. But aside from the amazing way you make a perfect stranger feel like they’re part of your family immediately (it’s not like working with a company AT ALL – it’s like collaborating with a real HUMAN!), when I asked my friend/client to read the copy, she cried. That was 100% pure validation that I’d made the right decision and come to the right place, even though I already knew I had. Plus, I got schooled on Panama Hats and mealworms. What more can a girl ask for?”
Martha Alvarez Family Therapy: The challenge: Speak about sensitive topics in ways that are still engaging and compel prospective clients to take action. Martha came to us because she “was totally overwhelmed with running my full time practice, and starting a new business venture online that required a lot of creativity was tough.” Martha’s most surprising/delightful part of her experience with us: “The creativity, curiousity and overall good will of the entire team.”
Laura Rosenberg: Happiness coach trained by regular Oprah Contributor Marta Beck and Brooke Castillo, Laura hates words like “authentic self” and “journey,” so that’s precisely when she decided to come to No Apology Included and TMFproject to help her develop copy that was fresh and REAL–staying away from the woo woo, and getting to the punch of what she really does: Help women go in SWAT team style and emerge with the moxie-minx of a woman they’re meant to be. Laura’s most delightful/surprising moment of working with our team? “How fast, smart and dead-on you were with my copy the first time.” Boom.
Footballforgood: Minnesota Viking’s Adrian Peterson’s non-profit initiative. No Apology Included handled all promotional communications for the nonprofit, including opt-ins, follow-up emails, tweets, and overall messaging.
Michelle Vargas: Marie Forleo’s right hand videographer dives into life coaching–and needs copy that reflects her down-to-earth, quirky, fun-loving personality. (Hey, she’s better with video than words. And by better with video, we mean OUTSTANDING.)
Darla Antoine: Cross Cultural Communication Expert, Expatriate Consultant and Coach, and Author of I Ran Away to a Hippie Commune (And Nothing Has Been the Same Since). We worked with Darla to do an overhaul of her current site copy, as well as write the promotional copy for her book to increase interest and sales.
Truly Thriving: Amber Allen’s Ayurveda site helping people get back to feeling energized, vibrant, and maybe even a little more vinegar. Amber came to us wanting copy that took a complicated, intangible concept that not many people had heard of–ayurveda–and bring it on down to earth, in a way that feels easy and compels new visitors to check it out even further. We had a ball.
Affinity.Is: A rad new tech start-up helping drive traffic to retailers by leveraging celebrity influence and partnerships. No Apology Included has worked with the CEO and founder, Dan Todd spanning many years and multiple tech start up adventures, including his former tech start up, GlobalMojo. A loyal client and friend.
Secondstreeteast: Wildly unique, vintage-inspired interior design firm. What to do when you’re starting a company based off a concept that’s largely unheard of – reasonably priced interior design for the thift-shop lovin’ bunch? You come to No Apology Included to kick start your brand with a smash. Or is it splash? How about BOTH.
The Willinghams: The most tattooed wedding photographers in all of Colorado. When Drew and Angela wanted copy that spoke directly to their ideal clients–other fun-loving, tattooed folks–we helped them take who they are…and etch their personality right onto the (web)page. Using just the right words. Ones that scream, “You’re hired–now give me a tattoo gun. STAT.”
Alison Andrews: Sultry sexy rock singer with tunes perfect for the wild child soul seeker. Because when you’re using all of your brainpower to put just the right words to song, you need someone else who can step up and help you put just the right words to your sales page.
Reminisce Photography: The photographer for the shabby chic bride. Featured regularly in the wedding go-to, The Knot, Natalie’s based in New York City and is the pixel artist for the bride who loves cupcakes, vintage and just the right detail.
Cleanavenue: Private, members-only, hotel-quality cleaning company–like taking your home for a day at the spa. (Love these guys!)
Wholelivingblog: Nutrition expert Elizabeth Rider rocks the hell out of everything fresh + wholesome. Liz works with us on a regular basis for her copy needs–whether it’s for her blog, her main site, ElizabethRider.com, or her other company, Enlightened Living. And we LOVE HER. Times 40,839.
Audrey Wilson Coaching: Because there’s no such thing as a guilty pleasure. Audrey is a force to be reckoned with. As a pleasure coach (really), she’s here to help you remember that life is suppose to be enjoyable. And when you start enjoying it, guess what? A lot of the things that are plaguing you – anxiety, depression, angst, misery – start to fall away. Just like that. She certainly inspired us to get our pleasure on. Guess this means more wine is in store?
Unifusion: Web design and development firm specializing more than pretty–but practical–we helped them take standard, boring web speak, and translate it into compelling copy for anyone who needs to get a website made…but doesn’t just want pretty. But practical.
Valorie Clark Photography: For the unconventional, racy, bold, edgy, real, raw, and full of heart. Valorie has the photo chops necessary to make it in the biz, but was having a hard time convincing anyone of that. And that’s precisely the heart of what we do – you might be the best in your industry, but if you can’t communicate that, and make people feel something with your words? They’re never going to know. And you might miss the business. And we can’t have that.
Givingassistant: Featured by Mashable, The Huffington Post, The Wall Street Journal, Yahoo and more, this tech start up has partnered with celebrities like Jamie Oliver and Justin Beiber to do really good things. No Apology Included is a long-term partner in copy crime.
:: book us ::
Send us an email to inquire!
Write to firstname.lastname@example.org, with the subject line COPYWRITING INQUIRY, and tell us how we can best help you! Please include your:
:: Who you are & what you do
:: Which package you’re interested in
:: How we can help you best
:: Bonus: Your favorite thing in the whole wide world. Because we’re personal like that.
We’re looking forward to getting to know you!