There’s always a reason why you shouldn’t.
Shouldn’t spend the money.
Shouldn’t be so frivolous.
Shouldn’t miss work.
Shouldn’t be irresponsible.
Shouldn’t act so hastily.
And a million other reasons why you shouldn’t do what you’ve been wanting to do.
The real question, of course, isn’t whether you should or you shouldn’t.
Because when it comes to something you deeply, ferociously want–shouldn’t doesn’t exist.
The real question is:
This past weekend, one of my dearest, bestest, I’ll-distract-the-waiter-while-you-shove-the-bread-in-your-purse friends decided to toss all of her shouldn’ts aside and follow me to my seasonal home in Costa Rica.
She probably shouldn’t have spent the money.
She probably shouldn’t have been so frivolous.
And she probably shouldn’t have missed work, among other reasons.
But she did.
And do you know why?
Because she didn’t let her shouldn’ts become her should.
She didn’t let the reasons why not overpower the reasons why.
And instead of wasting her energy convincing herself why she shouldn’t…
She figured out how she could.
…And then she strolled off the plane eating a god damn pineapple.
It’s never about the reasons why you shouldn’t.
It’s always about the reasons why you should.
So what’s the next plane you’re strolling off, and where’s your god damn pineapple?
She's the creator of Brandgasm 101, a DIY kit for design & copywriting your website, THE Small Business Bodyguard, the world's most entertaining legal resource for online business, & Life Hooky Worldwide , a worldwide retreat company for overworked business owners, and, gained notable attention in 2011 for her 97 in ‘11 experiment, designed to demonstrate week-by-week how the everyday service provider could go from $0 to $97,000+ in revenue in a year or less using nothing more than a blog as a marketing tool. (It worked and the experiment closed out at $103,000.)